Who are our potential users, audiences, moviegoer, and opinion leaders? Where do we reach these target groups? Which language do they speak? Are we credible with our statement? The addressing can be directed at core target groups as well as partial target groups. Target groups are primarily approached via internal communication channels or special interest media; this takes place parallel to the film press relations. The acceptance of the project is enhanced with material like press kits, flyers and posters, which are tailored for the target audience.
